Arcade was originally built to manage the Sidemen. Now it’s a media empire.

Arcade, the London-based company originally created to manage the Sidemen, has now relaunched as a full-scale pan-European business.

As part of the rebrand, Arcade has signed a lineup of mega-creators: Max Fosh, the collective Friends From Work, and John Nellis, just to name a few.

Alongside their expansion, Arcade aims to move beyond just talent management, striving towards shaping "media brands across content, commerce, and culture.”

Arcade’s new CEO Matt Elek states they’re building “the entertainment company that creators actually need.”

The creator economy was designed to be abandoned.

That’s how it’s been since the beginning. You start as a creator, blow up, sustain the traction, and when you want to move on to bigger things, you leave.

Not because you didn’t want to be a creator anymore. Because the creator world didn’t have the infrastructure to support where you’re heading.

Arcade’s business model is built to solve this problem. You can start a business, shoot with high-quality production, and gain legitimate intellectual property without ever leaving the place where you started.

Arcade’s strategy holds legitimate credibility because it’s already been proven. The Sidemen own a food company, a Netflix series, and a merch brand all while still posting every week. As businesses like these continue to scale, the creator’s potential is only expanding. You can be the best creator and the best entrepreneur without ever having to sacrifice one for the other.