MrBeast Just Became the Face of Google's Gemini
The multi-year signing of YouTube’s biggest creator.
On September 2, Google announced a multi-year partnership with Jimmy Donaldson’s company, Beast Industries, covering Gemini, Google Health, and Fitbit Air.
The first video went live September 5: teams raced through a jungle, a desert, and the Arctic, with Gemini spotting dangers and weather changes.
In an ad from Google’s “Look What You Can Do” campaign, MrBeast has Gemini calculate how much slime it takes to fill a pool.
Google did not disclose the length or value of the deal.
Most creator brand deals are built for one post.
In the Influencer Marketing Factory’s 2026 US data, 63 percent of brand-creator relationships ended after one collaboration.
Google has sponsored YouTubers before, for products like Gemini and events like the World Cup, but Tubefilter said a commitment at this level is unusual.
Beast Industries chief business officer Ted Fike called it “a natural evolution of a relationship built over the past 14 years.”
Brand deals are changing fast: the IAB projects US creator ad spend at $43.9 billion in 2026, up from $37.1 billion in 2025.
Emma Chamberlain designed a home collection with West Elm’s in-house team, and West Elm president Day Kornbluth said working with her meant “we pushed into new creative territory for the brand.”
Most creator deals still end after a single post.
How much you get out of a brand partnership now depends on how much of the product you help shape.