Why a creator with Netflix, Meta, and Disney as partners decided to pivot to software.

In 2018, Warner Bailey and fellow WME assistants started Assistants vs. Agents as an Instagram meme page.

It has since added a newsletter, a job board, and a weekly show, with partners including Disney and Meta.

On September 22, 2026, The Hollywood Reporter reported that Bailey launched Loyd with co-founders Vince Morales and Ryan McCaffrey.

Loyd is an “intelligent workspace for the global entertainment industry and creator economy” that handles scheduling, deal tracking, and cross-team coordination.

Morales says it already works with agencies, labels, and media companies.

Most creators just run a content channel. Of the 1,000 creators Manychat surveyed in 2026, only 1 in 10 see themselves as a business.

Bailey built Loyd for the audience he already had, the assistants McCaffrey calls the “switchboard stuck between the disparate systems.”

Mark Rober did the same thing with his brand CrunchLabs, where the average video costs $500,00 and breaks even. The toys and courses are the business, the content is the advertisement.

Creators like Bailey and Rober are now building companies behind the business.

For years, your audience and your income lived on the platform.

Jack Conte’s YouTube videos had millions of fans and paid him hundreds of dollars, so he and his friend Sam Yam built Patreon, where fans have sent creators $10 billion since 2013.

It’s easy to think the audience is the business. Then you notice you’re still the switchboard between your deals, your calendar, and your team.

A platform lends you an audience, and only a business that runs without you stays yours.