Jack’s Dining Room Lands $25M to Build Food Network
The studio behind Yellowstone is partnering with a creator.
On September 23, 2026, 101 Studios, the company behind Yellowstone and Tulsa King, announced a new food studio called Yes Chef Studios. The studio is a new partnership with Yes Chef Group, founded by Jack Goldburg and Liam Henning. Goldburg hosts Jack’s Dining Room, a food and travel show with more than 1 million YouTube subscribers and more than 3 million Instagram followers. 101 is committing up to $25 million to make scripted and unscripted shows about food, culture, travel, and hospitality.
Most routes to creating a streaming show include pitching to a platform like Netflix, though 74 percent of 65 senior media executives told Looper Insights they think YouTuber shows flop. 101 CEO David Glasser disagrees. He says 101 wants to be “the factory” that brings creators over into longer shows. After their first talks, Glasser and the Yes Chef team had 12 to 14 ideas, some starring Goldburg and some he wanted to produce. The Hollywood Reporter says Goldburg’s studio could be a template for 101’s creator deals, beyond its existing deals with Taylor Sheridan and George Clooney’s Smokehouse.
If you look at who’s landing deals right now, you’ll find creators who have proved their audiences first. American High’s Minimum Wage sketches and Kane Parsons’s Backrooms both found their audience before getting picked up by major institutions. Plenty of people chase a major streaming platform’s attention, but Goldburg already proved his audience was there.