The people behind 20 million trees wants to teach every creator how to give more.

Matt Fitzgerald founded and directed viral campaigns such as #TeamTrees, #TeamSeas, and #TeamWater, raising more than $95 million for causes worldwide in collaboration with MrBeast and Mark Rober.

He proved that creator audiences could mobilize around causes at unprecedented scale.

Matt Fitzgerald and media entrepreneur Heather Moosnick have announced the launch of Create on Purpose, a social impact studio designed to help creators launch and scale nonprofit initiatives of their own.

For two decades, the relationship between creators and philanthropy was straightforward. Institutions built a mission, and creators supplied attention.

But Matt and Heather noticed that creators are increasingly taking the initiative themselves.

Mark Rober’s self-started education initiative has invested $60 million into STEM education. MrBeast Philanthropy has distributed more than $300 million worth of food, providing over 42 million meals worldwide. Alveus Sanctuary raised $1 million in just three days to fund a new Research and Recovery Institute.

The creator’s role is expanding from advocate to operator: designing the mission, assembling the team, and building the infrastructure required to sustain it.

Create on Purpose will make this process 10x easier.

We’ve noticed that many creators are taking the infrastructure-building instincts traditionally associated with business empires and applying them to entirely new areas. Products. Media networks. Investment funds. And now, social impact.

The most ambitious creators are using the communities they’ve spent years building to create initiatives designed to outlive a campaign, a video, or the creator themselves.

That’s already happening at the highest level. MrBeast doesn’t personally operate every part of Beast Philanthropy. He’s built a team to run it.

Create on Purpose exists because the systems that once belonged only to the top 1% of creators are becoming accessible to everyone else.

The question is: are you going to join in?