Magazines are Back
And Better than Ever.
Most internet journalism is either generic depth-lacking media or corporate-sponsored hype pieces that aim to promote something.
Jack Dyson, Joe Diver and Open All Hours challenged the status quo by refusing to go down either path.
When they started last year, their mission was to tell stories about people, culture, and ideas that have distinct arguments at their core.
After reading an Open All Hours piece, you’re left asking yourself, “Am I Really Thinking about Brands in the Right Way?”
There’s a famous saying, “The people make the place.” Jack Dyson and Joe Diver’s origins shaped the Open All Hours brand.
Jack has worked inside brands for more than a decade. He’s shaped the creative direction, marketing systems, and long-term strategy of several companies. On the other hand, Joe has spent the last decade immersed in the world of fashion, lifestyle, tech startups, and culture-first businesses.
Open All Hours was built on a single shared belief between two brand experts: that the world was full of brand opinions but starved of genuine brand insight.
Two founders. Two very different backgrounds. A perspective that neither could have built alone.
Together, they created a brand that leaves no ambiguity.
You can look at the first sentence of an article and know exactly what you’re getting into — and why you should stay.
But here’s what you might be missing:
Voltaire. Rousseau. The most famous enlightenment thinkers in the world met at coffee shops.
In the present day, the visionaries are people like Jack and Joe, innovators that never really switched off their entire career.
Jack, based in Sydney, was the CMO at SAMURAI sportswear; he travelled the world to elevate the company’s global sports partnerships. Joe, based in London, worked on projects that have seen him spearhead the brand identities of dozens of luxury companies across all their platforms.
Open All Hours was built for the founders living on 3 AM espresso shots — a team that transcends timezones and never really sleeps.
The always-open coffee shop aesthetic reinforced by the founders’ experiences does so much more than bolster the articles. It romanticizes the vision.
The overarching mission is reinforced with a tone of voice so precise that every work is unmistakably theirs. And the two co-founders cultivated it by never changing their philosophy irrespective of what was being written.
They never give advice. An argument never positions the writer as above the reader. The conversational tone reads like two passionate innovators trying to build on what they’ve learnt.
They always seem to know what you’re thinking. At the start of each article, the writer pinpoints ways a reader might have previously perceived an event. Only then do they challenge the entire notion of what that event signifies. That specific sequence is what makes you think without clicking off.
They leave on a cliffhanger. The article ends with a question specifically for the reader. 99% of news leaves surface level impressions. But news that speaks directly to you is news that you’ll remember.
The “Open All Hours” name itself is symbolism.
A brand loses all its flavour when it “closes” its hunger for betterment and starts safeguarding what it has.
Hundreds of articles later, Jack Dyson and Joe Diver’s unapologetic authenticity hasn’t softened.
It’s the only magazine that tells you what you need to hear.
And that’s why you keep reading.