Since the popularization of smart glasses, the words "Meta" and “Ray-Ban” have always been mentioned in the same sentence.

When Meta initially released its smart glasses collection, they needed a trust layer: something that would make an audience desire the product before they even knew what it was.

The name “Ray-Ban Meta” combined a facial camera with nearly a century of eyewear credibility. The latter is what made the smart glasses feel wearable in a day-to-day setting.

However, in June 2026, Meta launched its newest edition of the glasses, and shockingly, Ray-Ban’s name was nowhere to be found.

Instead, the collection’s staple was the Starfire Kylie Edition, co-designed with Kylie Jenner.

90 years of heritage was replaced by one of the biggest online personalities alive, and it’s the clearest sign yet of where culture is heading.

Meta didn’t just slap Kylie Jenner’s name on their smart glasses.

Kylie shaped the slim oval cat-eye silhouette, deliberately added the gem detail near the camera lens, and helped design the charging case with a built-in mirror.

Every single component of the Starfire Kylie edition mirrors Kylie’s distinct aesthetic: the magnetic style that’s made her one of the most influential fashion-figures ever.

Both Meta and the industry noticed what’s truly selling nowadays, and it’s why they decided to rebrand.

By positioning the next series of smart glasses around Kylie, Meta can reach a style-conscious female audience that pure tech branding never could.

And it’s propelled Meta Glasses from being wearable to becoming fashion statements.

Creators used to only be advertisers. A brand-deal or sponsorship would be the part of the video you skip or the reel you scroll past.

Meta x Kylie Jenner is fundamentally different from anything we’ve seen before. The company that’s monopolized social media just designed a staple product around an online personality’s style.

In the age of social media, a creator’s distinct, trusted point of view can outcompete a historic brand.

And it’s because customers no longer buy for heritage. They buy for taste.