How to make a business out of the attention economy.

Kai Cenat’s Streamer University returned for a second year, six days after 2025’s four-day debut.

Ludwig taught four classes across the week: audience growth, contracts, sponsorships, and running a channel like a company with real revenue and overhead. On July 17, a seven-minute clip from his class on turning streams into revenue went viral on X.

At the July 19 closing ceremony, Ludwig won the Best Professor award.

Many students who attended Streamer University felt like they made it once they stepped on campus. Ludwig’s own research says otherwise.

The median 2025 student gained just 4 average viewers year over year, lost 40 percent of their audience within a week of leaving campus, and 87 percent never hit that peak again.

Ludwig revealed the secrets that made his own operation successful.

One six-hour stream made $5,500 live, then another $25,000 afterward from the VODs, the YouTube videos, and the Shorts cut from it. “You should be getting everything,” he told the room.

It’s why the students who leave with a plan far outlast the clipfarmers.

As bootcamps and launch events multiply across the creator economy, getting noticed is the cheap part now.

Ludwig’s own Streamer Games shows the same pattern: it lost money in 2024 after he dropped a six-figure Feastables sponsorship, and by 2026 it had grown into a country-based competition with creators from nine countries, hours watched up 72 percent, Ludwig going in expecting his first profitable year.

Successful creators know how to turn content into attention, but what matters is the business you built underneath. Otherwise, as Ludwig puts it, “You won’t make it.”