VidCon started as a room of YouTubers. Now it’s a nexus for entire worlds.

On June 25th, VidCon Anaheim is turning 15. The global spectacle is poised to host over 50,000 attendees, bringing together creators, fans, brands, and industry executives.

This year VidCon and Gorilla Tag, the VR game developed by Another Axiom, are partnering to host a 3,000 square ft convention inside VidCon called GorillaCon.

When VidCon started, the creator economy was in its infancy. The event was a gathering of YouTube pioneers who were honestly surprised that the room existed at all.

Now a single VR game has commanded the attention and fanbase to justify building its own convention during the 3-day event; inside a gathering that’s supposed to cover all of online video.

Creators used to be the niche. Every YouTuber, social media influencer, and online money-maker would fall into that bucket.

In the present-day, the “creator category” has fragmented into thousands of self-sustaining universes with separate cultures, stars, and fanbases.

Categorizing Gorilla Tag as an “online game” doesn’t do it justice anymore when a convention like GorillaCon can stand on its own.

Here’s the point:

VidCon didn’t just get bigger. It turned into the hub for all of these worlds, all large enough to be their own VidCon.

15 years ago, the aspiring creators that stepped into the first VidCon Anaheim had dreams to enter the world of creators.

That dream has become obsolete.

The developers of Gorilla Tag dove deep into the creator economy, built their own niche and following, and turned their part of the internet into its own universe.

The opportunity now lies in the creator economy’s infinite depth.

So stop trying to get the attention of a room with a billion people. Instead, construct your own room, and like Gorilla Tag, and make it the one people will come in waves to see.