Andries Ohneisser proved it can carry a brand.

“Slop” is used to describe the majority of AI design today.

The term highlights the gaping similarities among poorly crafted AI-generated artwork online. Due to its misuse, AI has developed a negative connotation in the realm of design, some even believing that it’s the antithesis of creativity.

Andries Ohneisser (@ohneis652) not only proved that AI can be properly leveraged in art, but that it can catalyze a brand’s creative direction.

His workflows and walkthroughs have made building premium brands accessible, and you’d never guess that an AI touched them.

That’s the entire point.

How’d he do it?

Andries’s solution was deceptively simple, yet impossible to execute at the time.

Inject taste in a domain where taste had supposedly become worthless.

He popularized his designs by becoming the definitive counterexample to the perception of AI content today, an idea built through his background.

Andries’s taste was built before AI art had been popularized. He travelled the world as a freelance designer, allowing each new experience to shape his artistic perspective.

In doing so, he cultivated a distinct judgment that shaped everything he’s built, and that’s exactly what separates his art from most AI-generated content online.

His tools are commodities. His personal taste is the moat.

AI is the Amplifier, not the Author

The problem Andries Ohneisser sees in most AI designs is artists surrendering their creative license to a model and expecting quality output.

Instead, the way to overcome that bland, lifeless look is by treating AI as a wheel and yourself as the driver.

And unlike many others who preach the same thing, Andries displays the process to doing so. His workflows, prompts, and repeatable systems are publicly available.

With a mission many once thought impossible and transparency that most would be scared to showcase, Andries Ohneisser has positioned himself as the liaison between AI tools and creators who desire to maximize them.

Andries proved that in the age of AI, taste is no longer obsolete. It’s become more important than ever.

Today, anyone can generate an image within seconds using AI. The only real differentiator is something no model will ever possess, the creativity in the human who guides it.

And creators who win in an AI world won’t be those who forsake it nor surrender to it; they’re people who can effectively express their personal visions in a way the model can execute.

@ohneis652 is built on the idea that when you sacrifice your personal creativity for an AI tool, you disappear into monotony.

And the moment you don’t, it becomes the most powerful tool you have.