Dude Perfect started as a group of friends making trick shot videos in their backyard. That’s now turned into a multimillion-dollar company with over 62 million YouTube subscribers.

After their 2025 national tour, Dude Perfect is going bigger and better for 2026. The “Squad Games Tour” is coming to 22 cities this year, featuring a 360-degree battle zone surrounded by thousands of fans on all sides.

Fans get the opportunity to participate in the “Squad Games,” meet the 5 co-founders, and for one night, step into the universe that they’ve been watching for years.

Dude Perfect isn’t a YouTube channel anymore. It’s a full-fledged enterprise.

The videos have become top-of-funnel for the in-person audience connection that the company really wants.

Despite starting online, Dude Perfect is slowly moving their ventures off the internet because the most durable asset is a physical audience that can’t be taken away by an algorithm.

Dude Perfect’s “Squad Games” is a clear indicator of where online audiences are headed.

What’s the last YouTube video you watched? Odds are you can’t remember.

Online attention is rented. An in-person experience is something no one can forget.

This doesn’t mean your content doesn’t matter. It simply means that online content is the beginning of a relationship that can transcend a social media platform.

What are you building that could live outside of a feed?