The famous TV comedy series is coming back with YouTube as its main medium.

Comedy Central is reviving Drunk History, its Emmy-winning show created by Derek Waters and Jeremy Konner.

The original series ran on cable for six seasons between 2013-2019, popularized for its famous drunk reenactments of historical events.

This time around, the show will be airing on YouTube instead of mainstream TV reformatted for YouTube’s short-form content style.

However, it’s interestingly not losing any of its star power, with household name Meghan Trainor being cast for the premiere episode.

Drunk History is getting rebooted, but that’s not particularly extraordinary for a show that used to be so popular.

The fascinating aspect of the reboot lies in the fact that Comedy Central is conceding its own mainstream platform to put one of its most famous shows on YouTube instead.

It’s a telltale sign that Comedy Central is recognizing target audiences now live on social media, not on television.

And maybe because of YouTube’s reach, Drunk History could do even better this time.

The seamlessness in Drunk History’s YouTube adaptation signifies where the value lies.

Comedy Central is betting that Drunk History will pick up right where it left off, even though they’re now off television.

And it’s not because YouTube will magically make them better, but because the show’s idea is profound enough to transcend any format.

So stop marrying your creative vision to the platform you’re on, because if your work is good enough, people will come watch wherever you go.