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We partnered with the @ourselvespodcast led by @arrad to build a platform for honest creative conversations, capturing the work, decisions, and discipline behind the people shaping culture. What began as a series of conversations has grown into a living archive, designed to value depth over noise and longevity over moments.
“An irreplaceable, end-to-end creative partner.”
Cordia is a creative powerhouse for creator-founders, with teams in New York and Seoul.
We help creatives and the companies they build translate what they know into work that is strategically grounded, narratively distinct, and made to compound.
From founding brand systems to long-term production partnerships, our systems prove that story and scale can coexist.
From channel architecture to the scripts themselves, we turn a point of view into a body of work, and keep refining it until it lands.
On May 31st 2026, KSI posted a video to his 18.4 million subscribers titled “I’m Leaving the Sidemen.”
The decision had nothing to do with a disagreement or a falling out. It was much more personal.
Read this quote from KSI and try to fathom this as your life.
"In the past 10 years, I can count how many times I’ve seen my parents."
In his explanation, KSI said that staying would not be “fair on the boys or the audience.”
Here’s what you can take from this.
The creator economy is structurally designed to reward those that say “yes.” KSI co-founded the Sidemen while producing his own content. Then he said yes to boxing. Then he began making music. Then he started a billion dollar business called Prime Hydration.
All of these commitments contributed to KSI’s status as one of the biggest creators in YouTube history.
But he succeeded so much that he could no longer show up for everything with the same authentic vigor that we know and love.
As much as diehard Sidemen fans hate the decision, this is not KSI’s loss.
If anything, it showed that a living legend was human. And like it or not, that’s something every creator can resonate with.
The late nights. The burnout. The sacrifice.
You have to slow down when the success that was supposed to lead to your freedom is quietly causing the opposite of it.
We partnered with Instagram Rings winner @omgadrian to build a platform for honest creative conversations - with creators who've gone the distance. What began as a series of conversations has grown into a living archive of leading creators speaking honestly about confidence, voice, and what it truly takes to show up on camera.
“Supercharged my workflow.”
Throughout the past decade, @colinandsamir have established themselves as the definitive voice of the creator economy. We've now partnered with them to shape their short form presence. The mandate was singular: extract the core insight from each conversation and compress it into moments that travel, without losing the unique perspective that makes them worth watching.
“Two YouTubers Became the Creator Industry’s Secret Weapon.”